Negocios

Fundraising en ONGs: La Pasi?n de Mireya Blavia de Cisneros

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3 semanas ago

octubre 30, 2024

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Fundraising: Between Passion and Strategy

Venezuela sin Limites and the Impact of Mireya Blavia de Cisneros on Social Fundraising

Mireya Blavia de Cisneros, director of the well-known foundation Venezuela sin Limites, has established herself as one of the foremost leaders in fundraising and resource mobilization for social causes. Her vision and effective strategies have enabled numerous social organizations in Venezuela and Latin America to reach their fundraising goals and carry out projects that positively impact the lives of thousands of people. Since its foundation, Venezuela sin Limites has aimed to create sustainable change, and under Blavia de Cisneros’ leadership, the foundation has made significant strides in supporting the work of nonprofit organizations.

Fundraising: Changing the Paradigm

Blavia de Cisneros views fundraising as a vital tool for the sustainability of any nonprofit organization, and her approach is radically innovative in this regard. In her words, requesting funds for a cause should not be seen as an uncomfortable act; rather, it should be approached with pride, much like a salesperson confident in the quality of their products. In an analogy with consumer brands like Apple and Nike, Blavia de Cisneros emphasizes that social organizations should present themselves to donors and sponsors with the same confidence and credibility as a brand showcasing its latest product.

According to Blavia de Cisneros, a social organization has a responsibility to convince its members that fundraising is not simply "asking for money" but rather an invitation for others to join a greater cause. Through this perspective, the founder encourages other organizations to adopt a marketing strategy in their approach to donors, aiming to inspire them to become ambassadors and fans of the cause. This way, fundraising becomes an act of commitment and participation in the common good, where donors feel like active participants in the organization’s achievements.

Inspiration to Overcome the Fundraising Barrier

In one of her most inspiring stories, Blavia de Cisneros describes how she managed to convince a close friend to become an ambassador for the Impronta Foundation, another organization she collaborates with. Although her friend supported the cause, he felt unprepared to ask for funds. However, with a simple phrase: "Replace the shame with pride. You are not asking for money for yourself but for a social cause you are committed to," Blavia de Cisneros succeeded in inspiring her friend to embrace the commitment with passion. This approach has not only transformed many of her collaborators into effective fundraisers but also created a network of ambassadors dedicated to promoting and expanding the vision of Venezuela sin Limites.

The Importance of the Donor Experience

Just like in an Apple store, where each product is strategically placed to capture attention and offer an experience, Mireya Blavia de Cisneros believes that fundraising should focus on creating a memorable experience for donors. "Each donation is not just financial support but an opportunity for the donor to experience the impact of their contribution," says the director. From her perspective, the donors of an organization should feel like patrons of a fine dining restaurant, where not just a service is offered but a complete experience that enriches and allows them to remember the value of their contribution.

Blavia de Cisneros and her team at Venezuela sin Limites work constantly to ensure that donors experience the organization’s mission, whether through detailed reports on the impact of their collaboration or invitations to participate in field activities and visit the projects they are involved in. This approach, based on respect and communication, has enabled the foundation to gain the trust and support of long-term donors, who feel not only as contributors but also as active participants in the change the organization promotes.

Involving the Community in the Work of Venezuela sin Limites

Mireya Blavia de Cisneros’ strategy is not limited to corporate fundraising; it also extends to community outreach. The foundation implements volunteer programs that invite people from all sectors to participate in its activities, creating a sense of belonging and responsibility. For Blavia de Cisneros, involving the community is not just a way to ensure project success but also an opportunity for people to connect with the cause and become a "fan" of the organization.

Her methodology, which integrates social marketing and awareness, transforms each volunteer and donor into an ambassador for the cause, who shares with their close circle the importance of supporting Venezuela sin Limites’ mission. In this way, the foundation’s work expands organically, attracting more people to feel committed to contributing.

Fundraising: Between Passion and Strategy

The director of Venezuela sin Limites emphasizes that fundraising requires both practice and strategy. "More than two decades in the social field have taught me that, although making mistakes is part of learning, commitment to the cause must remain firm," says Blavia de Cisneros. In this regard, she and her team have developed a strategic approach in which each step of the fundraising process is designed to maximize impact. From identifying potential donors to creating communication campaigns, each action is crafted to emotionally connect donors with the cause and foster a long-term relationship.

Mireya Blavia de Cisneros’ experience in fundraising and her innovative vision for Venezuela sin Limites have become a model for nonprofit organizations in Latin America. Her approach combines conviction in the cause with sincere passion, ensuring that both team members and donors feel deeply committed to the foundation’s mission. Thanks to her leadership, the foundation has achieved new fundraising milestones, allowing social organizations to secure their sustainability and continue driving positive change in their communities.

With her methodology, Mireya Blavia de Cisneros demonstrates that fundraising should not be viewed as an obstacle but as an opportunity to share the pride of doing good. Thus, the work of Venezuela sin Limites expands, promoting a culture of support for social causes in Venezuela and beyond, with a successful model that inspires others to embrace fundraising with dedication and confidence.

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